Slashdot: Firefox Users Bad For Advertisers
According to this post on slashdot, which quotes a CNET article, Firefox users are less likely to click on advertisement links. I'd reckon it's because Firefox users are more likely to be tech-savvy than IE users. It's not that all IE users are not tech-savvy, but you're more likely to be such a person if you've at least bothered to try a browser alternative to IE, especially Firefox. More so if you enjoy the enhanced security and other added features (tabbed browsing rocks!).
And if you're tech savvy, you'd most likely be thinking twice before clicking on links, especially those that may be deemed unsafe or unsecure, or at the very least a nuisance.
IMHO, IE is a mediocre application.
Angelo
Firefox Users Bad For Advertisers
By CowboyNeal on smart-clickers
rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."
And if you're tech savvy, you'd most likely be thinking twice before clicking on links, especially those that may be deemed unsafe or unsecure, or at the very least a nuisance.
IMHO, IE is a mediocre application.
Angelo
Firefox Users Bad For Advertisers
By CowboyNeal on smart-clickers
rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."
This entry was posted
on Wednesday, December 08, 2004 at 01:00.
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